Sales and Marketing Workshops

Let’s face it - digital marketing is a complex and confusing subject where the rules are constantly changing! These interactive workshops give delegates more time for questioning and discussion of key disciplines that all successful aesthetic clinics need to understand, master or outsource. The intimate nature of the SMART Ideas events means they are a great opportunity for learning, questioning, networking and general interaction as well as an opportunity to gain 8 hours of CPD points and a bucket full of business ideas.

08:30 - 09:30

Registration

09:30 - 10:00

Getting in the 'main pack' for Google™ my Business

In local searches Google™ my Business is an important and strategic tool in getting more people to contact your clinic. The location is the biggest influencer to the position, but if your local competitors know how to optimise, this they will push you down the listing. This lecture outlines how Google ranks different businesses in what is known as 'the pack', and provides hints and tips to help you optimise your details on Google my Business.

Michaela Barker
Michaela Barker

Guardian Angels Marketing

Managing Director

10:00 - 10:30

Response Robot - A simple but powerful chatbot tool to significantly increase conversions from your website

In any business that I have run, I’ve always looked for ways to improve interaction with my potential target customers. For most clinics, your website is the shop window and potentially the most effective route for generating online enquiries. However, business owners who review their site traffic via Google™ analytics will see the often-huge gap between visitors and actual enquiries. Response Robot is a novel and very specific chatbot that, around the clock, automatically engages with visitors to your website to measurably increase new enquiries for your business.

Ron Myers
Ron Myers

The Consulting Room Group

Director

10:30 - 11:00

TBC

Tbc

11:00 - 11:30

Refreshments & Exhibition

11:30 - 13:00

FACEBOOK and the aesthetics industry

With almost 2.5 billion active monthly users and an ever growing family with Instagram and Whatsapp, Facebook represents an ever evolving marketing platform for businesses Worldwide. Come and join an exciting session with Darius Pele from Facebook and hear about the latest best practice to help your business grow and how to future proof your social media strategy.

Darius Pele
Darius Pele

Facebook

Partner Manager

Kashif Khokhar
Kashif Khokhar

KAU Media Group

Co-Founder & CEO

13:00 - 14:15

Lunch & Exhibition

14:15 - 15:30

Snapchat…TikTok… What’s next? Performance Marketing in 2020.

Here’s a look at the future. The social media revolution is officially in full swing, but what’s next? With Snapchat reporting over 210 million daily global users and TikTok being the most downloaded app on the Apple App Store What other Social Networks should be on your business’ radar? During this workshop we’ll be discussing how to leverage new Social Media platforms and make your brand stand out online. Whether you know your Snapchats from your TikToks you’ll leave the session with the your fingers on the digital pulse exciting insights into how to grow and engage your audience.

Kashif Khokhar
Kashif Khokhar

KAU Media Group

Co-Founder & CEO

15:30 - 16:00

Refreshments & Exhibition

16:00 - 17:30

Create content that converts your lurkers to lovers

Through my experiences with the Aesthetic Entrepreneurs, I know that creating “Content” doesn’t come naturally to a lot of people. In fact, its safe to say that the very thought of putting ourselves “out there” creates a huge amount of fear and overwhelm. What do i say? What do I do? How do I do it? Will anyone listen? Does anyone care? What if I get it wrong? These are all great questions, so come to my workshop at Smart Ideas, and learn how I create over 7hrs of content across multiple social media channels that has created one of the most recognisable brands in Aesthetics in only 12 months.

Richard Crawford-Small
Richard Crawford-Small

Aesthetic Entrepreneurs

Award-winning entrepreneur, coach, mentor, founder, husband, dad.