Business Strategy Agenda

Why 2022 could be a critical year for your business

Most commentators on business and the aesthetics sector are predicting a rapid rebound from pent up demand and a wall of money not spent on winter holidays coming into the industry in 2021 following a successful vaccination programme. However, it is likely that the broader economy will still be struggling and that the recession will extend into 2022 and beyond. Clinics and practitioners will need to ensure that their business is structured to increase profits in today’s more competitive market-place and to weather any consumer belt tightening that could ensue with a prolonged economic downturn.

Maximising the value of your business with a part-time Financial Director

Financial Directors are not accountants, or bookkeepers – but are integral strategic financial decision makers employed by multi-million-pound turnover enterprises. However, businesses of any size – especially at certain strategic points in the growth of a business, or when a business prepares for sale or seeks to acquire a competitor, can benefit from the expertise of an experienced financial director. This presentation explores exactly what a financial director does, and how employing a part-time Financial Director can make a dramatic short- and long-term difference to the profitability of your business and its eventual sale value.

FACEBOOK and the aesthetics industry

With almost 2.5 billion active monthly users and an ever growing family with Instagram and Whatsapp, Facebook represents an ever evolving marketing platform for businesses Worldwide. Come and join an exciting session with Darius Pele from Facebook and hear about the latest best practice to help your business grow and how to future proof your social media strategy.

TBA

Creative solutions to address current market challenges

In an ever-evolving market with new technologies launching year after year, staying ahead of the curve can be challenging. External environmental factors such as BREXIT, market fluctuation pandemics and changing regulations, can have huge implications on our businesses. Looking at creative solutions to address these challenges can be impactful whether short or long-term plans and in turn can help motivate teams and drive forward our businesses, even in testing times. Having experienced many challenges throughout the years, I will discuss how I overcame these and continue to move forward and grow my business.

The top 5 things you must do to find premises, negotiate and manage a long-term lease

Finding a suitable property and securing a lease is a difficult and risky process – with many people investing in and building a livelihood around something that they do not own or control. If you have not sought the correct advice you could be sitting on a ticking time bomb that could be extremely expensive and destroy the eventual value of your business. This highlights the risks, alongside providing practical advice for dealing with renegotiation of rents and leases with landlords.

Pricing strategies - Why I charge what I do!

As competition has increased, so has the pressure on average prices charged across injectables, lasers and many other services promoted in the non-surgical aesthetics market. As price is a major factor in maintaining gross profit margins it’s imperative that every business works from their cost base to calculate their price and position in the market to ensure that they have a sustainable model. In addition, unless you can squeeze expenses out of your business, increasing your prices over the next decade will be key to continued healthy profits. This session explores price pressures and how to overcome them in your business.

Why providing the best Customer Experience is the buzzword for all businesses in the next decade

Is customer service part of the customer experience? Or is customer experience what happens when someone receives customer service? Are they the same thing? The terms 'customer service' and 'customer experience' are often confused or used interchangeably. They’re not the same thing, but they are related. The difference between customer service and customer experience is that while customer service is one piece of the puzzle — focused on human interaction and directly supporting customers — customer experience is the sum of the entire customer journey with your business. This presentation explores why focussing on customer experience rather than customer service will be critical to the future of your business alongside launching the latest online course for your staff (available free to consultingroom.com members) that will ensure that they understand and contribute to the positive experience that your customers should enjoy.

Start with the end in mind – Preparing your business for an eventual sale

Having gone through a business sale in 2019, I understand how unprepared I was for the actual process, and how the business was poorly structured in terms of having the most advantageous outcome from a tax perspective. In this session we explore different aspects of making your business more saleable, alongside the paradox that business owners face in operating a service orientated business model where they are the face of their business. Strategies that every business owner should think of right at the beginning of starting their business, and certainly several years before a potential sale to maximise the actual cash that they can extract from their blood sweat and tears, will be debated by the panel.