Having a clear well thought out strategy is the key to any successful business model. The main strategy agenda is, as always, wide-ranging – but with a focus on topics and themes that are more relevant for business owners to pay attention to in competitive market conditions. In addition, ConsultingRoom.com has members who are now thinking of retiring – and in discussions with them, we realise many are not properly structured to provide an appropriate reward for the years of hard work that they have put into their enterprise. Whether you’re just starting out, or thinking of selling in the future, business owners need to effectively plan for an eventual exit – and this is a theme that will be explored throughout the day.
Suitable for all members of your clinic team involved in clinical, marketing, finance or strategic decisions, this agenda will stimulate thought and debate alongside providing access to experts for advice and guidance. Delegate rates for the day include multi-buy discounts so it’s great value to bring your core team along!
08:30 - 09:30
09:30 - 10:00
Running a Business When Times Get Tough
As the summer ends, we face yet another winter of uncertainty regarding the pandemic and its potential impact on the broader economy in 2022 and beyond if it becomes endemic. Clinics and practitioners will need to ensure that their business can withstand any tightening in consumer spending - especially in today’s more competitive market-place. The basic principles of running a profitable business model become even more important when times get tough
10:00 - 10:30
Maximising the Value of Your Business With a Part-Time Financial Director
Financial Directors are not accountants, or bookkeepers – but are integral strategic financial decision makers employed by multi-million-pound turnover enterprises. However, businesses of any size – especially at certain strategic points in the growth of a business, or when a business prepares for sale or seeks to acquire a competitor, can benefit from the expertise of an experienced financial director. This presentation explores exactly what a financial director does, and how employing a part-time Financial Director can make a dramatic short- and long-term difference to the profitability of your business and its eventual sale value.
10:30 - 11:00
Sustainability in Aesthetics
One definition of sustainability is meeting our own needs without compromising the ability of future generations to meet their own needs. Its a concept that we, our staff and customers are all aware of - but don't necessarily practice in our personal or business lives. I discuss the importance of this with my daughter (who runs a skincare clinic) and reflect upon what small businesses can practically do in our industry sector
11:00 - 11:30
Refreshments & Exhibition
11:30 - 12:00
Simple Tools and Strategies That You Can Use in Your Aesthetic Business
With so many different strategies, tools, software and ways of growing a business promoted online today - it can be difficult to know which ones are the most important! In this lecture I highlight some of the key principles that I've used to run various businesses over the last 20 years that you can easily implement in your own business next week.
12:00 - 12:30
Creative Solutions to Address Current Market Challenges
In an ever-evolving market with new technologies launching year after year, staying ahead of the curve can be challenging. External environmental factors such as BREXIT, market fluctuation pandemics and changing regulations, can have huge implications on our businesses. Looking at creative solutions to address these challenges can be impactful whether short or long-term plans and in turn can help motivate teams and drive forward our businesses, even in testing times. Having experienced many challenges throughout the years, I will discuss how I overcame these and continue to move forward and grow my business.
12:30 - 13:00
The Top 5 Things You Must Do to Find Premises, Negotiate and Manage a Long-Term Lease
Finding a suitable property and securing a lease is a difficult and risky process – with many people investing in and building a livelihood around something that they do not own or control. If you have not sought the correct advice you could be sitting on a ticking time bomb that could be extremely expensive and destroy the eventual value of your business. This highlights the risks, alongside providing practical advice for dealing with renegotiation of rents and leases with landlords.
13:00 - 14:15
Lunch & Exhibition
14:15 - 15:00
Pricing Strategies - Why I Charge What I Do!
As competition has increased, so has the pressure on average prices charged across injectables, lasers and many other services promoted in the non-surgical aesthetics market. As price is a major factor in maintaining gross profit margins it’s imperative that every business works from their cost base to calculate their price and position in the market to ensure that they have a sustainable model. In addition, unless you can squeeze expenses out of your business, increasing your prices over the next decade will be key to continued healthy profits. This session explores price pressures and how to overcome them in your business.
15:00 - 15:30
Why Providing the Best Customer Experience Is the Buzzword for All Businesses in the Next Decade
Is customer service part of the customer experience? Or is customer experience what happens when someone receives customer service? Are they the same thing? The terms 'customer service' and 'customer experience' are often confused or used interchangeably. They’re not the same thing, but they are related. The difference between customer service and customer experience is that while customer service is one piece of the puzzle — focused on human interaction and directly supporting customers — customer experience is the sum of the entire customer journey with your business. This presentation explores why focussing on customer experience rather than customer service will be critical to the future of your business.
15:30 - 16:00
Refreshments & Exhibition
16:00 - 16:45
Start With the End in Mind – Preparing Your Business for an Eventual Sale
Having gone through a business sale in 2019, I found that I was unprepared for the actual process, and that the business was poorly structured in terms of having the most advantageous outcome from a tax perspective. In this session I explore different aspects of making your business more saleable, and review strategies that every business owner should think of when starting their business, and certainly several years before a potential sale to maximise the actual cash that they can extract from their blood sweat and tears!