Sales and Marketing Workshops

In 2018, our workshop sessions will provide a more intimate format to discuss sales and marketing strategies related to running a successful aesthetic practice. Digital marketing, clinic differentiation and positioning, and sales strategies for retail lines will be explored by experts in their field. These interactive workshops give delegates more time for questioning and discussion of key subjects that all successful aesthetic clinics need to master. The intimate nature of the SMART Ideas events means they are a great opportunity for learning, questioning, networking and general interaction as well as an opportunity to gain 8 hours of CPD points and a bucket full of business ideas.

08:30 - 09:30

Registration

09:30 - 11:00

Mobile Marketing for Aesthetic Clinics

There has never been a more important time to adapt to a Mobile First marketing strategy. You are probably surrounded by people on their phones as you read this. Position your clinic in front of those people, and the thousands across the country just like them. User behaviour research shows a record amount of search for Aesthetic treatments coming from mobile phones. Don’t get left behind, it is essential to learn how to optimise your marketing so that it is mobile friendly.

Kashif Khokhar
Kashif Khokhar

KAU Media Group

Co-Founder & CEO

11:00 - 11:30

Refreshments & Exhibition

11:30 - 13:00

How to Create a Compelling Clinic USP

With aesthetic clinics now on virtually every high street, the challenge of standing out from the crowd has never been tougher. Whether you are a newly launched clinic staking your claim in the industry, or an established clinic looking to head off competitors and increase revenue – a compelling set of clinic USPs (unique selling points) are critical to business survival. In this interactive workshop session, award-winning business strategy and communications expert Julia Kendrick shows you how to create effective USPs and messaging to set your clinic apart from the competition, enabling you drive new revenue, growth, and increased patient retention.

Julia Kendrick
Julia Kendrick

Kendrick PR

Director

13:00 - 14:15

Lunch & Exhibition

14:15 - 15:30

How to Consult to Sell Skincare, Supplements and Nutraceuticals

Retail sales can be a fantastic additional repeat revenue stream of at least £100,000 plus/annum for your business. Dr Johanna Ward reveals her secrets to successfully selling skincare and wellness supplements in an aesthetic practice.

Dr Johanna Ward
Dr Johanna Ward

ZENii Skincare

Founder

15:30 - 16:00

Refreshments & Exhibition

16:00 - 17:30

Social Media: Strategies that Work for Aesthetic Clinics

A significant proportion of your target demographic is the Instagram generation, the people that idolise influencers, that absorb the latest beauty tips and follow the hottest trends religiously. Social Media is the platform to reach these people. Join Kash, the CEO of the award-winning Digital Marketing Agency KAU Media Group, for his interactive work shop. He will be discussing how current, successful Aesthetic companies are getting it right on Social Media.

Kashif Khokhar
Kashif Khokhar

KAU Media Group

Co-Founder & CEO