This unique and detailed business agenda will provide marketing and strategy tips, techniques and SMART IDEAS that are tried, tested and will work in your business. The day will cover a range of critical subjects related to maximising profitability from an aesthetic practice. Delivered by presenters who have real world experience in using these techniques in an increasingly competitive cosmetic market, the agenda provides fantastic value for anyone working in an aesthetic business.
A brief insight into the power of personality profiling and how injecting some colour into your consultations can improve communication, decision making and above all – deliver an unrivalled customer experience!
10 Business Systems That You Need to Focus on in 2017
The structure of all businesses can be simplified and broken down into 10 different major systems. Understanding what these are, and ensuring that someone in your clinic is regularly reviewing them, will help to ensure that you move forward and consistently refine, develop and grow your business year after year.
Is Your Accountant Giving You the Best Advice?
As a small business owner, there are a myriad of different skillsets that you need to adopt to successfully drive your business forward. One of the most critical, but often misunderstood aspects, is the ability to really analyse the numbers in your business. The new generation of cloud based accounting systems, and regular monthly and quarterly reporting linked with an accountant who will help you to analyse and understand what’s really happening with the cash in your business will help you to plan for big investment decisions and squeeze more profits out of your clinic.
Refreshments & Exhibition
Why It's Critical to Create Intangible, Personal and Unique Value in Your Business
With the implications of BREXIT on consumer spending likely to play out in 2017 for all businesses, our industry also faces its own unique challenges with lack of effective regulation, and price points in certain sectors declining. Having a real, focused strategic approach to differentiating your business from local competition is one of the keys to attracting more than your fair share of clients who are willing to pay for quality services at a price that makes your business profitable.
Net Promoter Score – What Is It, and Why Should You Use It in Your Business?
Effectively measuring customer experience is vital in any business – especially a service orientated one where you are trying to build a positive reputation and hopefully referrals. The Net Promoter Score (NPS) is used by many of the world’s leading companies; however, only a handful of clinics within our industry sector have so far adopted this tool. NPS is a simple, but very powerful way of objectively measuring your client’s overall experience of your service and provides a very useful leading indicator of both positive and negative trends in your business.
VAT and Cosmetic Treatments - What's the Latest Advice?
Having HMRC review your business is likely to be one of the most stressful experiences of your life, particularly if the potential assessments are amounting to more than your drawings in past years! Most commonly the stress is caused by a lack of understanding of why HMRC are asking for certain information, HMRC not understanding the sector and the accountant in the middle trying to treat the enquiry as a direct tax enquiry. Veronica will talk you through how to prepare your business for a review, whether or not you are VAT registered; the records you need to keep, what you need to produce to HMRC and how to stop the enquiry stretching from weeks into months or even years.
Lunch & Exhibition
The Facials and Retail Skincare Market Sectors – How to Compete in 2017
Many medical aesthetic clinics offer treatments focused on niche markets, where only a very small percentage of the population will ever be interested in visiting you. The true mass market sectors in facial skincare are appealing, for obvious reasons, but many clinics do not have a well thought out strategic approach that enables them to really capitalise on the huge opportunities presented. This presentation will explore the retail skincare and facials markets alongside how to profitably position your clinic in these multi-billion pound sectors.
2000 Ways Not to Market!
From zero clients to hundreds in 2 years, Jeff Reid, shows how they have marketed their business and the pitfalls they have encountered on the way.
“The Treatment Was Great but the Service Was Poor!” How Being Part of a Consumer Redress Scheme Matters!
In an increasingly consumer orientated world, how you deal with complainants can make the difference between having the competitive edge and business failure. Sean Hooker explains why complaints matter and how being part of a consumer redress scheme can increase customer satisfaction with your business.
Refreshments & Exhibition
Logically Adding New Services/Treatments/Products - and Strategies to Sell Them
If you attend trade shows such as FACE or CCR EXPO, you will see a plethora of treatments and services all claiming to make your business a small fortune. It’s easy to make financial mistakes by jumping into the “next big thing”, that turns out to be not as big as you thought it would be! Taking enough time to think long and hard about what “your concept” is and whether you are adding to it or detracting from it when you add new services is something that many clinics don’t do. This means that you can end up with a long list of diverse treatments and an un-coordinated approach to marketing that confuses your staff and doesn’t drive profits forward in the way that you’d hoped. This session is an interactive one reviewing our approach to building a medical aesthetic clinic, and some of the hard lessons that we’ve learnt along the way that have helped us refine our treatment menu and become more profitable.